Director of Hospitality Marketing

About Puttery 

Welcome to Puttery, where we've redefined the classic game of putting with a modern twist. Our one-of-a-kind course features unique challenges and surprises at every turn, making each round exciting and engaging. But we're more than just a game – we're a social hub, where friends and family can come together for a fun and competitive experience. 

Our innovative auto-scoring technology tracks your progress and keeps the game moving, so you can focus on enjoying the moment. And with a bar area serving up inventive cocktails and delicious bites, there's no need to leave between rounds. 

At Puttery, we believe in creating a lively and welcoming atmosphere where everyone can feel at home. Whether you're looking to host a special event, plan a date night, or just have a casual outing with friends, we've got you covered.  

Location: Dallas, Texas (This is a 100% onsite position)

Support Center:10670 N Central Expy Suite 700, Dallas, TX 75231/Puttery: 5762 Grandscape Blvd Suite 105, The Colony, TX 75056

Position Type: Salary

Compensation:  $100,000- $110,000

Reports To: Chef Operating Officer and President 

Title: Director of Marketing

Job Purpose
The purpose of the Director of Marketing role at Puttery is to lead the development and execution of marketing strategies that drive customer acquisition and retention, increase revenue, and brand awareness, and align with the company's overall business goals. The Director of Marketing will work closely with internal teams to ensure alignment on marketing initiatives and objectives, manage the marketing budget, and analyze marketing performance data to optimize campaigns for maximum ROI.

Strong leadership skills are essential to motivate and inspire the marketing team to achieve objectives, while staying current on industry trends and best practices to keep the company competitive and innovative. The Director of Marketing will play a critical role in driving the growth and success of Drive Shack Inc, while creating a positive and engaging customer experience.

Responsibilities

• Develop and execute integrated marketing strategies to drive traffic and revenue growth for Puttery.
• Collaborate with internal teams, including Operations, Sales, and Creative, to ensure alignment on marketing initiatives and objectives.
• Lead the development and execution of customer acquisition and retention programs, including email marketing, social media, and loyalty programs.
• Manage the company's advertising and media plans, including digital advertising, traditional media, and out-of-home advertising.
• Oversee the development and execution of public relations strategies to increase brand awareness and drive customer engagement.
• Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve desired results.
• Analyze marketing performance data and use insights to optimize campaigns and drive continuous improvement.
• Stay current on industry trends, best practices, and emerging technologies to ensure the company remains competitive and innovative.

Skills/Personal Characteristics

• Strategic thinking: The Director of Marketing will need to develop and execute marketing strategies that align with the company's overall business goals. This requires a strategic mindset and the ability to think critically about how marketing initiatives will impact the business.
• Leadership: This role will require leading a team of marketing professionals, so strong leadership skills are essential. The Director of Marketing will need to motivate and inspire their team to achieve marketing objectives and foster a positive and collaborative work environment.
• Data analysis: A data-driven approach is critical to measuring the success of marketing initiatives and optimizing campaigns for maximum ROI. The Director of Marketing should have strong analytical skills and be comfortable working with data to identify insights and opportunities for improvement.
• Communication: Effective communication is essential to collaborate with cross-functional teams and build relationships with internal and external stakeholders. The Director of Marketing should be an excellent communicator with the ability to articulate marketing plans and strategies to a wide range of audiences.
• Industry knowledge: The Director of Marketing should have a solid understanding of the entertainment, hospitality, or sports industries, as well as a finger on the pulse of marketing trends and best practices. This will help them stay competitive and innovative in their marketing strategies and tactics.

Qualifications

• 10+ years of experience in marketing, with a focus on customer acquisition and retention.
• Proven track record of developing and executing successful integrated marketing campaigns across multiple channels.
• Strong leadership skills and experience managing a team.
• Excellent analytical and strategic thinking skills, with a data-driven approach to decision making.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
• Experience managing a marketing budget and measuring ROI.
• Knowledge of the entertainment, hospitality, or sports industries a plus.

Education

• Bachelor's degree in marketing, communications, or related field; MBA preferred.

Working Conditions

• Prolonged periods sitting at a desk and working on a computer.
• Ability to stand for hours at a time assisting with venue openings and other projects.
• Ability to travel, unassisted to special events and to support major initiatives.
• Must be able to lift to 25 pounds at a time without assistance.
• Fast-paced, dynamic environment.
• Potential for 30% Travel - based on need.
• Collaborate with cross-functional teams, including Operations, Sales, and Creative.
• Responsible for leading a team and developing and executing marketing strategies.

Our company is committed to equal employment opportunities for all. We will not discriminate against employees or applicants for employment on any legally recognized basis, (protected class), including but not limited to race, color, religion, genetic information, national origin, sex, pregnancy, childbirth, medical conditions, age, disability, citizenship status, uniform service member status, or any other protected class under federal, state, and/or local law.