Director of Strategy & Business Transformation

About Drive Shack Inc.

Drive Shack Inc. (DSI), is redefining modern play through its portfolio of immersive social golf experiences Puttery and Drive Shack.

Puttery blends competitive putting with craft cocktails, chef-inspired bites, and immersive design to create a sophisticated social destination for adults.

Drive Shack offers a tech-driven, interactive golf experience paired with elevated dining, curated drinks, and vibrant event spaces, appealing to both casual guests and corporate groups alike.

Together, they embody DSI’s vision for the future of social entertainment: where connection, competition, and lifesytle hospitality meet.

Location: Puttery – New York City, NY
Reports To: Chief Operations Officer

Job Purpose

The Director of Strategy & Business Transformation will serve as a key architect in shaping the future of Puttery: an experiential mini-golf and dining venue located in the heart of New York City. This role will lead the development and execution of transformative business initiatives that elevate brand performance, drive measurable revenue growth, and establish scalable models for expansion across Drive Shack Inc.’s portfolio.

The ideal candidate is both visionary and execution-focused skilled at identifying opportunities, creating revenue pathways, and uniting operations, marketing, and community partnerships to position Puttery NYC as a premier entertainment destination.

Key Responsibilities 

• Develop and execute comprehensive revenue strategies to achieve and exceed annual growth targets across venue, retail, and partnership channels.
• Identify and implement new business lines, brand extensions, and experiences that enhance guest engagement and increase per-guest spend.
• Analyze P&L performance, forecast growth opportunities, and report key metrics to senior leadership with actionable recommendations.
• Collaborate with culinary, beverage, and event teams to align promotions and programming with revenue objectives.

• Spearhead the design and launch of scalable business models that can be replicated across Drive Shack and Puttery locations.

• Research and identify emerging trends, consumer behaviors, and market opportunities to inform brand and operational strategy.

• Build partnerships and sponsorship opportunities that expand the brand’s footprint and unlock incremental revenue.

• Lead integrated marketing initiatives across digital, experiential, and influencer platforms to strengthen awareness and drive visitation.

• Manage and optimize marketing and business development budgets to ensure strong ROI and strategic allocation of resources.

• Develop community relations and public affairs strategies to maintain positive relationships with NYC agencies, community boards, and regulatory entities.

• Ensure cohesive storytelling and brand presence across all guest touchpoints, both online and on-site.

• Partner with senior operations and marketing leadership to foster a high-performance, results-driven culture.

• Mentor cross-functional teams to align execution with long-term strategic goals and brand identity.

• Encourage innovation, collaboration, and accountability at every level of the organization.

Qualifications and Skills

• 7+ years of progressive experience in hospitality, F&B, or experiential entertainment, with proven success in business development and revenue growth.
• Demonstrated success driving revenue for high-volume, premium NYC venues, rooftops, or dining experiences.
• Strong understanding of digital marketing, partnerships, and brand positioning in competitive urban markets.
• Analytical mindset with proficiency in forecasting, budgeting, and KPI tracking.
• Exceptional communication, leadership, and relationship-building skills.
• Strategic thinker with the ability to balance creativity, data, and execution under pressure.

Compensation

• Base Salary: $135,000–$150,000 (commensurate with experience).

• Incentive Bonus: Up to _% of base salary, tied to revenue, performance, and marketing performance metrics.

• Benefits: Comprehensive medical, dental, vision, 401(k), and paid time off.

• Perks: Dining discounts, access to sister venues, and event privileges.

Working Conditions

• Full-time, exempt position based on-site at Rory’s Rooftop in Manhattan. 
• Standard schedule of 45–50 hours per week with flexibility for evenings, weekends, holidays, and peak seasons.
• Role requires presence both in-office (marketing, reporting) and on the floor during service and events. 
• Must be able to stand/walk for extended periods and occasionally lift up to 25 lbs.
• Limited local travel for marketing activations and corporate meetings; occasional travel for cross-venue initiatives.
• Daily use of CRM, POS, reservation/event, and marketing platforms; must remain responsive to urgent business needs.

Our company is committed to equal opportunity in the workplace, preventing discrimination and harassment, including sexual misconduct, based on legally protected diversity characteristics (such as race, color, religion, national origin, sex, age, disability, sexual orientation, gender identity or expression, family status, citizenship, genetic information and veteran status) in its application and hiring processes and in its employment decisions.